# Captions

### What Are Captions?

Captions are pre-set text which can be used on posts, saving you time in the future if you want to use the same caption.

This can lead to a higher level of engagement for your accounts.

### How To Use Captions

When you have created a caption under "captions" on the left hand side menu you can post directly to Instagram. 

### How do you write a good caption on Instagram? 

* Include descriptive call to actions
* Write a few drafts
* Use emojis for extra engagement
* Test your brand voice
* Limit yourself with 4 hashtags

### Why is my caption not showing on Instagram?

The caption may be too long if you are using hashtags - try reducing the amount to below 30 hashtags.